Seasonal acquisition that peaks on WhatsApp
An enrollment campaign brings hundreds of leads in the same week. Whoever isn't answered in minutes enrolls somewhere else.
Education
From enrollment to re-enrollment, without losing students along the way.
Seasonal acquisition with an AI SDR, a front office that answers on official WhatsApp without repeating itself 200 times, and a student journey that flags dropout before the invoice is late.
For:Schools and school networksLanguage, test-prep and short coursesUniversities, online learning and B2B edtechs
Today
Three problems that keep coming up in this sector
Dropout and late payment found out late
Attendance fell, grades fell, the invoice went late. Each signal sat in one system; nobody joined the three before the transfer request.
A front office answering the same question
Calendar, invoice, documents, uniform. The same questions, every day, from parents and students, to the same person.
With Partenero
The same four products, configured for your sector
Sales, support, Customer Success and AI agents share one data layer and one history. What changes per sector is the queues, the journeys, the playbooks and the AI's rules.
Partenero Sales
Enrollment funnel with an AI SDR
Campaign leads are qualified on WhatsApp in minutes, book a visit or trial class and enter the pipeline by course and campus.
- 24/7 qualification at peak
- Books the visit itself
- Pipeline per course
Customer Experience
Multi-agent digital front office
One official number for the whole school, queues by topic (finance, academic, admin), SLAs and history per family.
- Queues by topic and campus
- History per student and guardian
- SLA with escalation
Customer Success
Student journey and dropout health score
The student as an account: attendance, performance, payment and relationship become dimensions of a health score that fires playbooks.
- Dropout health score
- Re-enrollment as renewal
- Humane late-payment playbook
AI Agents
AI for the everyday questions
Calendar, invoices, documents and hours answered from your knowledge base; academic matters go to the coordinator with a summary.
- Grounded in your rules and calendar
- After hours too
- Escalates to the coordinator
Use cases
Trigger and action, like a playbook
Each item below is a platform configuration, described in the present tense. It is not a promise of results: it is what the rule does when the trigger fires.
Enrollment campaign goes live
Broadcast over the official API, the AI SDR qualifies and books the visit; the pipeline shows course and campus.
Re-enrollment period
Each student is a renewal in the forecast, with health score and value; at-risk families become a coordinator's task.
Attendance and performance drop
Health score turns yellow and the follow-up playbook opens contact with the guardian.
Invoice goes late
Finance cadence over the official API, with a human before the second notice.
Guardian asks about the calendar
AI answers from the school's knowledge base, evenings included; academic questions go to the coordinator's queue.
New student joins
Onboarding journey with documents, system access and first week, each step with an owner.
Integrations
Connectors that matter in this sector
Student information and school management systems connect over API and webhooks; attendance and grades become health score dimensions.
See all integrations- RD Station
- HubSpot
- Asaas
- Vindi
- Iugu
- Google Sheets
- Mailchimp
- Typeform
Frequently asked questions
Related reading
From the Partenero blog
Pillar 2: Onboarding — the pillar that decides if the first renewal happens
Onboarding is finite, has a clear start and end, and is the pillar with the biggest influence on whether the first renewal happens. Trip here and you spend the whole contract catching up — and sometimes you can't.
ReadPillar 4: Retention — customers don't renew on the past, they renew on the future
The renewal is a milestone. Retention is the process. And the subtlety that changes everything: customers don't choose to stay because of the value you already delivered — they stay because of the future value you're promising.
ReadIntelligent customer management
Bring your enrollment calendar to the conversation.
A 30-minute demo with a specialist. Bring the lead count from your last peak and last year's dropout rate.
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